Digital Consumer Behavior » word-of-mouth marketing http://www.marketingsmile.com Marketing Smile Tue, 15 Dec 2009 17:58:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Social Shopping: this is the recipe for a new success!! http://www.marketingsmile.com/2009/12/social-shopping-this-is-the-recipe-for-a-new-success/ http://www.marketingsmile.com/2009/12/social-shopping-this-is-the-recipe-for-a-new-success/#comments Thu, 03 Dec 2009 09:04:31 +0000 bedonic http://www.marketingsmile.com/2009/12/social-shopping-this-is-the-recipe-for-a-new-success/ Following the success of social network, the social shopping come into existence.
What is social shopping?
It is a new category of e-commerce that tries to combine two favorite online activities: shopping and social networking.
These sites want to gather people in one place to swap shopping ideas. The sites are designed for both browsing and blogging, with some shopping-related technology twists included.
But instead of simply describing what they have found on other sites and posting a Web address, they can download a piece of software that allows them to grab images of those products to post on their own shopping lists.

Unlike the many retail sites that display products for sale, users who register with social shopping services typically create their own pages to collect information on items they find, in this way they create product lists in which they recommend their favorites, often with a strong emphasis on what’s hot, new and exciting. And insiders know that listing their own products on the right social shopping sites can build buzz that leads to sales.

This accessible form of word-of-mouth marketing offers a wealth of opportunities for entrepreneurs with limited budgets. Social shopping sites may generate revenue not only from advertising and click through, but also by sharing information about their users with retailers.

Sites like ThisNext and a handful of services like Kaboodle.com, Wists.com and StyleHive.com are spearheading this new category of e-commerce.
Kaboodle.com

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