As far as I can guess, I think you are reading this blog because you are connected to the Internet. I believe you have a computer and that you use it very often to surf, to look for information or just to waste a considerable amount of your spare time.

Being connected to the Internet is now everyday stuff. In western societies it is almost impossible to live “unplugged”. Everybody has easy access to the Net and has become familiar with the possibilities we are offered by the virtual world.

Marketers are not aliens, in the sense that they perfectly know how to exploit the usage of the Internet and other mean of communication in order to get their final objective (sales!). Read the rest of this entry »