In my previous post I’ve introduced to you a brief description of websites like Privalia or BuyVip that deal with online sales of famous brands.

Here I just want to list the most important advantages that companies can obtain using this type of online sales:

1. It’s a strategy that allows quick and profitable monetization of stocks: the margins, in fact, are quite high, certainly higher than those achievable by other methods of management of stocks

2. Opportunity to reach a greater amount of consumers that don’t have the possibility to buy the specific product through the usual channels. In fact there are consumers that have difficulty in finding designer clothes or luxury brands or just find them at higher prices.

3. No overlap with the traditional distribution network, thanks to the very short duration of the campaign without damaging the image of the brand. Read the rest of this entry »