Digital Consumer Behavior » technology http://www.marketingsmile.com Marketing Smile Tue, 15 Dec 2009 17:58:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Social Network Time http://www.marketingsmile.com/2009/12/social-network-time/ http://www.marketingsmile.com/2009/12/social-network-time/#comments Tue, 08 Dec 2009 16:21:08 +0000 bertocarl http://www.marketingsmile.com/2009/12/social-network-time/ The fast adoption of Social Media over the last couple of years has left many organisations in something of a spin; something that was at first dismissed as the preserve of the young and has become an unavoidable key component of mainstream communications.
With this recognition has come the need to better understand and manage the use of social media by organisations – including charities and other non-profits – leading to the desire to develop social media guidelines to help ensure that everyone across an organisation works together to get the most from this new technology. However, this is not as easy as it might sound.
Well, one very useful place to start is Chris Boudreaux’s Social Media Governance website (www.socialmediagovernance.com), where he has very helpfully links to social media guidelines from over 70 different organisations – including the American Red Cross and Easter Seals, as well as a diverse range of other corporate and public sector organisations.
Check it and tell me what do you think about that!!|

While the very organisation-specific nature of Social Media usage means that it’s unlikely you’ll find an exact fit for your own guidelines – reading how others have approached the same challenge should certainly help you set off in the right direction.social-media-guidelines

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