Although the concept of social shopping and the sites related to the subject are still a new phenomenon on the web, Veedom, compared to the competition such as StyleFeeder or MyFaveShop, adopt a new passive method. In this way it suggests products to its members without that their costumers try to find anything.

At the beginning, the only information the system needs are the interests of the subscribers from which the algorithms develop a profile of interest. Competing sites, by contrast, are much more tied to a concept of research which may be browsing the profiles of other users, or browsing by tags, or by typing a real key and then move from there through tags, user profiles etc… In other words, the competition behaves much closer to satisfying a specific need and this when the user accesses the site rather than pure discovery products and satisfy their latent needs, an area in which Veedow is focusing much.

Another important component is represented by the interaction between users who may be friends or just people with common tastes and interests.
First of all every user can save and share with the community their products, drawn from any site on the Net.
Moreover, every product can be rated, commented and tagged. Veedow does not sell products directly, however, shows that its users. The role of the service is rather to make people discover these products and links to sites from which you can then make the purchase.

The social shopping will become increasingly important, so as to become a real cornerstone in the rules for online purchase.
It’s important to consider that internet is not exclusively search-centric and the personal suggestions are important too. Obviously, research and discovery are not antagonistic or mutually exclusive, but more or less appropriate depending on context and user needs. This concept is now saying thanks to applications like Digg, Last.fm, StumbleUpon, and – why not – Veedow.

Startup Camp-London-Veedow

Unlike the many retail sites that display products for sale, users who register with social shopping services typically create their own pages to collect information on items they find, in this way they create product lists in which they recommend their favorites, often with a strong emphasis on what’s hot, new and exciting. And insiders know that listing their own products on the right social shopping sites can build buzz that leads to sales.

This accessible form of word-of-mouth marketing offers a wealth of opportunities for entrepreneurs with limited budgets. Social shopping sites may generate revenue not only from advertising and click through, but also by sharing information about their users with retailers.

Sites like ThisNext and a handful of services like Kaboodle.com, Wists.com and StyleHive.com are spearheading this new category of e-commerce.
Kaboodle.com