Marketing Smile
Posts tagged Communities and Social Networks
Social Commerce: some reasons for doing it.
Dec 3rd
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.
On the web we find different definitions of Social Commerce, I write here some of these:
“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)
“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)
But what are the reasons for doing Social commerce? Read the rest of this entry »
Social Network Marketing
Dec 1st
Social network marketing has brought media to a global audience. Its interactive nature is a great quality of the medium. Internet marketing ties together creative and technical aspects from design, development, advertising, and sales. It is relatively cheap and companies can reach a broad audience for a relative small traditional advertising budget and therefore businesses can bring results quickly.
Marketers can in fact measure statistics easily and inexpensively. They can determine which messages or offerings are more appealing to the audience through different methods: pay per impression, pay per click, pay per play… and so on. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Read the rest of this entry »