Marketing Smile
Posts tagged social networking
Social Commerce: some reasons for doing it.
Dec 3rd
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.
On the web we find different definitions of Social Commerce, I write here some of these:
“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)
“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)
But what are the reasons for doing Social commerce? Read the rest of this entry »
Social Networks are changing consumer behavior.
Dec 1st
Nowadays in each moments and everywhere, we go online and in few seconds we find whatever you want and we need. Each online consumers is comfortable with search engines and they use it to search a lot of various information.
Most of us use Internet, for example, to find information about flights and for booking online tickets. Travelers use search engines to purchase travel arrangements, 82% of online consumers buy airline tickets and 67% book overnight accommodations ( source: travel industry association of America). Read the rest of this entry »
Equipped to meet digital consumer needs.
Nov 30th
In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that companies meet their needs and create trust and commitment with these digital consumers.
But my question is: all the companies are equipped to meet the digital consumer needs?!
Recently, IBM Global Business Services’ Media and entertainment and IBM Institute for Business Value developed a global study. Read the rest of this entry »