Digital Consumer Behavior » social network http://www.marketingsmile.com Marketing Smile Tue, 15 Dec 2009 17:58:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Social Network Time http://www.marketingsmile.com/2009/12/social-network-time/ http://www.marketingsmile.com/2009/12/social-network-time/#comments Tue, 08 Dec 2009 16:21:08 +0000 bertocarl http://www.marketingsmile.com/2009/12/social-network-time/ The fast adoption of Social Media over the last couple of years has left many organisations in something of a spin; something that was at first dismissed as the preserve of the young and has become an unavoidable key component of mainstream communications.
With this recognition has come the need to better understand and manage the use of social media by organisations – including charities and other non-profits – leading to the desire to develop social media guidelines to help ensure that everyone across an organisation works together to get the most from this new technology. However, this is not as easy as it might sound.
Well, one very useful place to start is Chris Boudreaux’s Social Media Governance website (www.socialmediagovernance.com), where he has very helpfully links to social media guidelines from over 70 different organisations – including the American Red Cross and Easter Seals, as well as a diverse range of other corporate and public sector organisations.
Check it and tell me what do you think about that!!|

While the very organisation-specific nature of Social Media usage means that it’s unlikely you’ll find an exact fit for your own guidelines – reading how others have approached the same challenge should certainly help you set off in the right direction.social-media-guidelines

]]> http://www.marketingsmile.com/2009/12/social-network-time/feed/ 0 World Map Of Social Network (2) http://www.marketingsmile.com/2009/12/world-map-of-social-network-2/ http://www.marketingsmile.com/2009/12/world-map-of-social-network-2/#comments Tue, 08 Dec 2009 16:05:52 +0000 bertocarl http://www.marketingsmile.com/2009/12/world-map-of-social-network-2/ Many things are enhanced from the previous post about the World Map of Social Network:
1.Facebook has almost colonized Europe and it is extending its domination with more than 200 millions users
- QQ, leader in China, is the largest social network of the world (300 millions active accounts)
- MySpace lost its leadership almost everywhere
- V Kontakte is the most popular in Russian territories
- Orkut is strong in India and Brazil
- Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania
- Odnoklassniki is strong in some former territories of the Soviet Union
- Maktoob is the most important Arab community/portal

]]> http://www.marketingsmile.com/2009/12/world-map-of-social-network-2/feed/ 4 World Map Of Social Network http://www.marketingsmile.com/2009/12/world-map-of-social-network/ http://www.marketingsmile.com/2009/12/world-map-of-social-network/#comments Tue, 08 Dec 2009 15:45:49 +0000 bertocarl http://www.marketingsmile.com/2009/12/world-map-of-social-network/ world map of social network

world map of social network

]]> http://www.marketingsmile.com/2009/12/world-map-of-social-network/feed/ 1 Social Shopping: this is the recipe for a new success!! http://www.marketingsmile.com/2009/12/social-shopping-this-is-the-recipe-for-a-new-success/ http://www.marketingsmile.com/2009/12/social-shopping-this-is-the-recipe-for-a-new-success/#comments Thu, 03 Dec 2009 09:04:31 +0000 bedonic http://www.marketingsmile.com/2009/12/social-shopping-this-is-the-recipe-for-a-new-success/ Following the success of social network, the social shopping come into existence.
What is social shopping?
It is a new category of e-commerce that tries to combine two favorite online activities: shopping and social networking.
These sites want to gather people in one place to swap shopping ideas. The sites are designed for both browsing and blogging, with some shopping-related technology twists included.
But instead of simply describing what they have found on other sites and posting a Web address, they can download a piece of software that allows them to grab images of those products to post on their own shopping lists.

Unlike the many retail sites that display products for sale, users who register with social shopping services typically create their own pages to collect information on items they find, in this way they create product lists in which they recommend their favorites, often with a strong emphasis on what’s hot, new and exciting. And insiders know that listing their own products on the right social shopping sites can build buzz that leads to sales.

This accessible form of word-of-mouth marketing offers a wealth of opportunities for entrepreneurs with limited budgets. Social shopping sites may generate revenue not only from advertising and click through, but also by sharing information about their users with retailers.

Sites like ThisNext and a handful of services like Kaboodle.com, Wists.com and StyleHive.com are spearheading this new category of e-commerce.
Kaboodle.com

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