Digital Consumer Behavior » social media http://www.marketingsmile.com Marketing Smile Tue, 15 Dec 2009 17:58:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Social Network Time http://www.marketingsmile.com/2009/12/social-network-time/ http://www.marketingsmile.com/2009/12/social-network-time/#comments Tue, 08 Dec 2009 16:21:08 +0000 bertocarl http://www.marketingsmile.com/2009/12/social-network-time/ The fast adoption of Social Media over the last couple of years has left many organisations in something of a spin; something that was at first dismissed as the preserve of the young and has become an unavoidable key component of mainstream communications.
With this recognition has come the need to better understand and manage the use of social media by organisations – including charities and other non-profits – leading to the desire to develop social media guidelines to help ensure that everyone across an organisation works together to get the most from this new technology. However, this is not as easy as it might sound.
Well, one very useful place to start is Chris Boudreaux’s Social Media Governance website (www.socialmediagovernance.com), where he has very helpfully links to social media guidelines from over 70 different organisations – including the American Red Cross and Easter Seals, as well as a diverse range of other corporate and public sector organisations.
Check it and tell me what do you think about that!!|

While the very organisation-specific nature of Social Media usage means that it’s unlikely you’ll find an exact fit for your own guidelines – reading how others have approached the same challenge should certainly help you set off in the right direction.social-media-guidelines

]]> http://www.marketingsmile.com/2009/12/social-network-time/feed/ 0 Pink web! http://www.marketingsmile.com/2009/12/pink-web/ http://www.marketingsmile.com/2009/12/pink-web/#comments Sun, 06 Dec 2009 10:55:53 +0000 bedonic http://www.marketingsmile.com/?p=99 The site Pingdom did a survey in which showed that 16 out of 19, about 84%,  of the most popular social sites have more women populating them than men. The site argue that the more popular sites including Facebook and Twitter have more women than men.

Here’s a chart with the male/female ratio for each site:

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Is it strange? I don’t think. The women really are better communicators, in fact, the data indicates that they work more at it.

What does it means? If you are in business or designing messages for social media, you might want to start focusing your messages better. Given the different online shopping styles of men and women is important.

 It’s important to consider that men have  only one mission on the web while women expand their mission. In fact, if men are out to research the best digital camera or the best shirt, they’re not doing much else.

But women are interested in a digital camera, they’re looking at clothes for their kids, they’re thinking about what they’re doing that weekend and if they need to pick something up for their husbands.

This means that e-retailers need to design site navigation to facilitate this. A site should also allow women shoppers to move easily between product and category. The product page needs to allow depth of product information for men, while allowing women to scan that product information and easily move on.

To reach both men and women, it’s “really critical” for an online store.

Focus the messages, design and offers are the keys of success.

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