Marketing Smile
Posts tagged security
Security issue
Dec 8th
Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. Encryption is the primary method for implementing privacy policies.
Recently some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out. Read the rest of this entry »
The dirty secret of e-commerce world
Dec 3rd
The main problems strongly related with e-commerce are the falsification of web sites and issue concerning private treatment. These have become major risk factors especially for small businesses.
Many companies that have developed their own business through web site have experienced the threat of software piracy that contributes to a negative approach for consumers.
From the profits point of view hacking involves a substantial lost of revenue, for example the voluntarily shutting down of the site, due to the lost of valued customers and consequently missing of market share.
Companies have to react in a consistent way and the only solution possible seems to be an extensive overhaul of the site using different software or a full upgrade to the latest version of the security programs used. The impact of the hacking is considerable. Hackers can break into servers through Web applications and steal customer credit card information, or worse. Hackers stealing your customers’ credit card information is bad enough, but it is not the worst. Clever hackers could also take control of your Web site or servers and use them to sell illegal merchandise or mount attacks on other sites. Read the rest of this entry »