Marketing Smile
Posts tagged purchase online
Social Commerce: some reasons for doing it.
Dec 3rd
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.
On the web we find different definitions of Social Commerce, I write here some of these:
“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)
“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)
But what are the reasons for doing Social commerce? Read the rest of this entry »
Companies are increasing the consumers’ likelihood of making a purchase
Dec 3rd
Today, thanks to Internet, companies have a great possibility to make their products available worldwide and to reach as much consumers as possible. Using blogs, chat rooms, video, social networking website companies can create and maintain a relationship with their consumers and they can interact with them sharing their opinion, suggestions, complaints etc…
Every consumer relies on a specific type of social websites or company website for product and brand information. As a result, companies try to engage directly with them using this social network creating a great opportunity to not only reach more consumers, but also increase their likelihood of making a purchase. But companies should be very careful in using digital marketing tools because they have to consider the impact of online word-of-mouth that can affect the consumers purchase decision. Read the rest of this entry »
Reverse Mixed-Mode Buying???
Dec 2nd
I have been using the Internet a lot to purchase several things. I buy books from Amazon.com, I buy stuff on ebay… and I’m always quite happy with the things I buy.
Sometimes it can also happen that I see something interesting on the Internet and then I decide to go shopping downtown to look for that particular article. This is what is called Mixed-mode selling.
The only thing I don’t like to buy online are clothes and shoes. I am really worried about the sizes and I spend hours and hours thinking about which could be the size that best suits me. Buying clothing online has a lot of advantages. Think about the availability, but what really makes the difference is the price: I could find a pair of Vans shoes on Amazon which costed HALF of what they costed in the nearby shop!!! Read the rest of this entry »