Marketing Smile
Posts tagged protection systems
Fears about online fraud
Dec 3rd
I would like to share with you some issues pointed out in an article that I recently read in “CorriereEconomia”, an Italian newspaper (November 9, 2009).
In this article the journalist underlines that the fears for chance of encountering fraud in the virtual world are common among consumers. He shows different protection systems that every consumer can use whenever he/she wants to buy online.
“The use of credit cards on the Web is growing strongly” – explains Enrico Albertelli, director of marketing and ecommerce of CartaSi -. “That’s why we offer different levels of security. Each company has created strategies ad hoc. CartaSi for example, has introduced a classical system of data protection with password. It is 3DSecure – specifies Albertelli – and it is based on a program that gives the possibility of combining a code to the credit card number. The password is requested to authorize any online payment and replaces the signature that we have to put on the receipt, when we shop traditionally”. Read the rest of this entry »