Digital Consumer Behavior » failure http://www.marketingsmile.com Marketing Smile Tue, 15 Dec 2009 17:58:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 On the other side of the fence: failure in digital marketing http://www.marketingsmile.com/2009/12/on-the-other-side-of-the-fence-failure-in-digital-marketing/ http://www.marketingsmile.com/2009/12/on-the-other-side-of-the-fence-failure-in-digital-marketing/#comments Fri, 04 Dec 2009 20:00:58 +0000 simoriga http://www.marketingsmile.com/?p=42 In this post I would like to share with you some of the thoughts I had last night.

I was thinking about the successful and unsuccessful marketing experiences online.

I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool.

There are a lot of companies that have dedicated all of their marketing expenses to digital marketing, they have actually changed all their business perspective. They thought that being on the Internet would me the solution to all their problems.

Some of these companies failed, a lot of these companies failed! Why did they fail?

In my opinion the reason of these failures lie in the fact that the Internet is not enough. You should mix your marketing effort, but you should not rely only on emarketing…

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