Digital Consumer Behavior » emarketing

On the other side of the fence: failure in digital marketing

simoriga — Fri, 04 Dec 2009 20:00:58 +0000

In this post I would like to share with you some of the thoughts I had last night.

I was thinking about the successful and unsuccessful marketing experiences online.

I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool.

There are a lot of companies that have dedicated all of their marketing expenses to digital marketing, they have actually changed all their business perspective. They thought that being on the Internet would me the solution to all their problems.

Some of these companies failed, a lot of these companies failed! Why did they fail?

In my opinion the reason of these failures lie in the fact that the Internet is not enough. You should mix your marketing effort, but you should not rely only on emarketing…

Welcome to our blog!

simoriga — Sat, 21 Nov 2009 14:57:33 +0000

We are a group of 7 students studying Marketing and Corporate Communication. We are aged 23 to 25 and we currently study at the university of Lugano, a beautiful city in the Italian-speaking side of Switzerland.
We are very curious people, we love what we study and we are willing to share with a larger audience the topics we consider to be interesting.
To be more precise, in this blog we will be dealing with what has been called “digital marketing”, sometimes called “e-marketing”. We will be using this blog to express and share with you our thoughts, our experiences and our opinions about everything related to marketing on the Net. We would like to hear your comments and to have suggestions about the topics, too.
Thank you for your attention and stay tuned!
Alessia, Carlotta, Federica, Giorgio, Luca, Nicol, Simona.