Marketing Smile
Posts tagged emarketing
On the other side of the fence: failure in digital marketing
Dec 4th
In this post I would like to share with you some of the thoughts I had last night.
I was thinking about the successful and unsuccessful marketing experiences online.
I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool. Read the rest of this entry »
Welcome to our blog!
Nov 21st
We are a group of 7 students studying Marketing and Corporate Communication. We are aged 23 to 25 and we currently study at the university of Lugano, a beautiful city in the Italian-speaking side of Switzerland.
We are very curious people, we love what we study and we are willing to share with a larger audience the topics we consider to be interesting.
To be more precise, in this blog we will be dealing with what has been called “digital marketing”, sometimes called “e-marketing”. We will be using this blog to express and share with you our thoughts, our experiences and our opinions about everything related to marketing on the Net. We would like to hear your comments and to have suggestions about the topics, too.
Thank you for your attention and stay tuned!
Alessia, Carlotta, Federica, Giorgio, Luca, Nicol, Simona.