Marketing Smile
Posts tagged e marketing
Social Network Marketing
Dec 1st
Social network marketing has brought media to a global audience. Its interactive nature is a great quality of the medium. Internet marketing ties together creative and technical aspects from design, development, advertising, and sales. It is relatively cheap and companies can reach a broad audience for a relative small traditional advertising budget and therefore businesses can bring results quickly.
Marketers can in fact measure statistics easily and inexpensively. They can determine which messages or offerings are more appealing to the audience through different methods: pay per impression, pay per click, pay per play… and so on. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Read the rest of this entry »
Equipped to meet digital consumer needs.
Nov 30th
In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that companies meet their needs and create trust and commitment with these digital consumers.
But my question is: all the companies are equipped to meet the digital consumer needs?!
Recently, IBM Global Business Services’ Media and entertainment and IBM Institute for Business Value developed a global study. Read the rest of this entry »
Digital WHAT???
Nov 21st
As far as I can guess, I think you are reading this blog because you are connected to the Internet. I believe you have a computer and that you use it very often to surf, to look for information or just to waste a considerable amount of your spare time.
Being connected to the Internet is now everyday stuff. In western societies it is almost impossible to live “unplugged”. Everybody has easy access to the Net and has become familiar with the possibilities we are offered by the virtual world.
Marketers are not aliens, in the sense that they perfectly know how to exploit the usage of the Internet and other mean of communication in order to get their final objective (sales!). Read the rest of this entry »