Marketing Smile
Posts tagged E-commerce
Social Commerce: some reasons for doing it.
Dec 3rd
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.
On the web we find different definitions of Social Commerce, I write here some of these:
“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)
“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)
But what are the reasons for doing Social commerce? Read the rest of this entry »
Companies are increasing the consumers’ likelihood of making a purchase
Dec 3rd
Today, thanks to Internet, companies have a great possibility to make their products available worldwide and to reach as much consumers as possible. Using blogs, chat rooms, video, social networking website companies can create and maintain a relationship with their consumers and they can interact with them sharing their opinion, suggestions, complaints etc…
Every consumer relies on a specific type of social websites or company website for product and brand information. As a result, companies try to engage directly with them using this social network creating a great opportunity to not only reach more consumers, but also increase their likelihood of making a purchase. But companies should be very careful in using digital marketing tools because they have to consider the impact of online word-of-mouth that can affect the consumers purchase decision. Read the rest of this entry »
The power of online word-of-mouth
Dec 3rd
Simona, I agree with you that today there are many cases of digital marketing failure.
I think the real problem is that companies are not always aware of the power of online word-of mouth. Consumers today have the possibility to convey and share their opinion with other people about products or services they have bought online. They can voice their satisfaction or dissatisfaction regarding a specific brand or company, undermining the confidence of these companies to exert full control over their consumers. If the majority of consumers convey negative experiences with a specific company that sell its products online it will lose its credibility on the web and its digital marketing effort will no longer be profitable. Read the rest of this entry »