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Posts tagged E-commerce
Digital Holidays!
Dec 5th
Today, when I have to plan my holidays I use Internet more and more. As you know, it’s a very efficient tool if you want to organize everything by yourself!
- If I need to book an accommodation where I can spend my holidays, I used many search portals dealing with houses. I gave more weight to the houses with a positive feedback and I’m always careful to avoid fake.
- If I need to book a room in a hotel I just use Google and I look for different accommodation or I just book directly to the website of the hotel (if I already know where I want to stay).
- I use Google Maps for the review of the location and holiday resort where I want to go.
- I use Google Image to look for the best places that I can visit (beaches, cities etc…)
- I always consult websites like “Tripadvisor” or “Turisti per Caso” to read the suggestion of the other tourists that have already been in that place. I take note of the restaurants, hotels, transportation means, museums etc, they suggest going!
- I use Google Maps or Via Michelin to know the prices and distances between my city and the location where I want to go.
- I weekly have a look to the websites of low cost airlines companies to find special offer or discount.
These are only some of the websites that I use when I’m planning my holidays. I can say for sure that Internet has significantly changed the way we travel and the behavior of each consumer.
The dirty secret of e-commerce world
Dec 3rd
The main problems strongly related with e-commerce are the falsification of web sites and issue concerning private treatment. These have become major risk factors especially for small businesses.
Many companies that have developed their own business through web site have experienced the threat of software piracy that contributes to a negative approach for consumers.
From the profits point of view hacking involves a substantial lost of revenue, for example the voluntarily shutting down of the site, due to the lost of valued customers and consequently missing of market share.
Companies have to react in a consistent way and the only solution possible seems to be an extensive overhaul of the site using different software or a full upgrade to the latest version of the security programs used. The impact of the hacking is considerable. Hackers can break into servers through Web applications and steal customer credit card information, or worse. Hackers stealing your customers’ credit card information is bad enough, but it is not the worst. Clever hackers could also take control of your Web site or servers and use them to sell illegal merchandise or mount attacks on other sites. Read the rest of this entry »
“Virtual” discounts of famous brand
Dec 3rd
Online sales are a new opportunity for companies to monetize inventory without damage their personal image.
The strategy used by websites like BuyVip and Privalia is simple: they send a warning e-mail in advance to the potential buyer (consumer that has already subscribed himself to the website). They advise that the next day at a specific hour they will begin selling a set of proposals brands (very famous brands) at a discount, ranging from 30 to 70%, since these inventories may be part of a previous season. The short duration of offers, from a minimum of two to a maximum of five days, along with the discount benefit, play a decisive role stimulating emotional purchase and impulse: you can buy the object of desire just with a click of the mouse, and within ten days the merchandise you bought will come to your home. The product, in fact, is taken directly from the supplier (this also allows considerable savings for the client), conveyed in the stores of the website, packaged and then shipped by courier. Read the rest of this entry »