Marketing Smile
Posts tagged digital marketing
some videos!!
Dec 6th
Hello everybody!
Have a look to these video to learn more about digital consumer behavior. You jsut have to click on the link you find in the list below:
Digital consumers are full speed ahead
The slowdown will fuel online growth
Follow consumers online to get more bang for your marketing buck
On the other side of the fence: failure in digital marketing
Dec 4th
In this post I would like to share with you some of the thoughts I had last night.
I was thinking about the successful and unsuccessful marketing experiences online.
I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool. Read the rest of this entry »
Digital marketing definition
Nov 21st
As we have already said in the previous posts, there is a clear definition of Digital Marketing:
“Applying digital technologies which form online channels to market to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through recognizing the strategic importance of digital technologies and developing a planned approach to improve customer knowledge, then delivering integrated target communications and online services that match their individual needs” (www.theidm.com)
In this post we what to analyses this definition in details:
Digital technologies: a lot of people have access to the Internet; there are a lot of platforms and communication tools that allow us to communicate and interact on the Web. The easiest ay to do that is to use a computer to visit a website, but think about the enormous amount of possibilities we have via email, wireless networks, TV and the Web 3.0. Read the rest of this entry »