Marketing Smile
Posts tagged customer retention
Advantages of “Virtual” discounts of famous brands
Dec 3rd
In my previous post I’ve introduced to you a brief description of websites like Privalia or BuyVip that deal with online sales of famous brands.
Here I just want to list the most important advantages that companies can obtain using this type of online sales:
1. It’s a strategy that allows quick and profitable monetization of stocks: the margins, in fact, are quite high, certainly higher than those achievable by other methods of management of stocks
2. Opportunity to reach a greater amount of consumers that don’t have the possibility to buy the specific product through the usual channels. In fact there are consumers that have difficulty in finding designer clothes or luxury brands or just find them at higher prices.
3. No overlap with the traditional distribution network, thanks to the very short duration of the campaign without damaging the image of the brand. Read the rest of this entry »
Companies are increasing the consumers’ likelihood of making a purchase
Dec 3rd
Today, thanks to Internet, companies have a great possibility to make their products available worldwide and to reach as much consumers as possible. Using blogs, chat rooms, video, social networking website companies can create and maintain a relationship with their consumers and they can interact with them sharing their opinion, suggestions, complaints etc…
Every consumer relies on a specific type of social websites or company website for product and brand information. As a result, companies try to engage directly with them using this social network creating a great opportunity to not only reach more consumers, but also increase their likelihood of making a purchase. But companies should be very careful in using digital marketing tools because they have to consider the impact of online word-of-mouth that can affect the consumers purchase decision. Read the rest of this entry »
Digital marketing definition
Nov 21st
As we have already said in the previous posts, there is a clear definition of Digital Marketing:
“Applying digital technologies which form online channels to market to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through recognizing the strategic importance of digital technologies and developing a planned approach to improve customer knowledge, then delivering integrated target communications and online services that match their individual needs” (www.theidm.com)
In this post we what to analyses this definition in details:
Digital technologies: a lot of people have access to the Internet; there are a lot of platforms and communication tools that allow us to communicate and interact on the Web. The easiest ay to do that is to use a computer to visit a website, but think about the enormous amount of possibilities we have via email, wireless networks, TV and the Web 3.0. Read the rest of this entry »