Digital Consumer Behavior » consumer needs http://www.marketingsmile.com Marketing Smile Tue, 15 Dec 2009 17:58:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Equipped to meet digital consumer needs. http://www.marketingsmile.com/2009/11/equipped-to-meet-digital-consumer-needs/ http://www.marketingsmile.com/2009/11/equipped-to-meet-digital-consumer-needs/#comments Mon, 30 Nov 2009 19:20:16 +0000 alecap http://www.marketingsmile.com/?p=23 In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that  companies meet their needs and create trust and commitment with these digital consumers.

But my question is: all the companies are equipped to meet the digital consumer needs?!

Recently, IBM Global Business Services’ Media and entertainment and IBM Institute for Business Value developed a global study.

http://www-935.ibm.com/services/us/gbs/bus/html/gbs-beyond-advertising.html?cntxt=a1000401

The study, titled “Beyond Advertising: choosing a strategic path to the digital consumer” indicate that we have different trends emerging lately: consumer adopt new distribution formats and the digital migration of platforms.

Nowadays, consumer adopt with high level of engagement Social Networking tools such as Facebook and Twitter but companies, for reach different segments, have to offer new tailored offers for new platforms. Now social media can be used to address both transaction and brand requirements called “brands-actional” advertising.

Digital consumers today have fast growing and quickly emerging expectations; companies have to clearly choose the right way to deliver information to them and move quickly to become more effective.

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