In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that  companies meet their needs and create trust and commitment with these digital consumers.

But my question is: all the companies are equipped to meet the digital consumer needs?!

Recently, IBM Global Business Services’ Media and entertainment and IBM Institute for Business Value developed a global study. Read the rest of this entry »