Marketing Smile
Posts tagged community
Advantages of “Virtual” discounts of famous brands
Dec 3rd
In my previous post I’ve introduced to you a brief description of websites like Privalia or BuyVip that deal with online sales of famous brands.
Here I just want to list the most important advantages that companies can obtain using this type of online sales:
1. It’s a strategy that allows quick and profitable monetization of stocks: the margins, in fact, are quite high, certainly higher than those achievable by other methods of management of stocks
2. Opportunity to reach a greater amount of consumers that don’t have the possibility to buy the specific product through the usual channels. In fact there are consumers that have difficulty in finding designer clothes or luxury brands or just find them at higher prices.
3. No overlap with the traditional distribution network, thanks to the very short duration of the campaign without damaging the image of the brand. Read the rest of this entry »
Veedow
Dec 3rd
Surfing the net, I come across Veedom. Veedom is one of the new social shopping site founded in early 2007 by Fabio de Bernardi and Matteo Canzi Blanc.
Although the concept of social shopping and the sites related to the subject are still a new phenomenon on the web, Veedom, compared to the competition such as StyleFeeder or MyFaveShop, adopt a new passive method. In this way it suggests products to its members without that their costumers try to find anything.
At the beginning, the only information the system needs are the interests of the subscribers from which the algorithms develop a profile of interest. Competing sites, by contrast, are much more tied to a concept of research which may be browsing the profiles of other users, or browsing by tags, or by typing a real key and then move from there through tags, user profiles etc… In other words, the competition behaves much closer to satisfying a specific need and this when the user accesses the site rather than pure discovery products and satisfy their latent needs, an area in which Veedow is focusing much. Read the rest of this entry »