Marketing Smile
Posts tagged communication
Social Networks are changing consumer behavior.
Dec 1st
Nowadays in each moments and everywhere, we go online and in few seconds we find whatever you want and we need. Each online consumers is comfortable with search engines and they use it to search a lot of various information.
Most of us use Internet, for example, to find information about flights and for booking online tickets. Travelers use search engines to purchase travel arrangements, 82% of online consumers buy airline tickets and 67% book overnight accommodations ( source: travel industry association of America). Read the rest of this entry »
Digital marketing definition
Nov 21st
As we have already said in the previous posts, there is a clear definition of Digital Marketing:
“Applying digital technologies which form online channels to market to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through recognizing the strategic importance of digital technologies and developing a planned approach to improve customer knowledge, then delivering integrated target communications and online services that match their individual needs” (www.theidm.com)
In this post we what to analyses this definition in details:
Digital technologies: a lot of people have access to the Internet; there are a lot of platforms and communication tools that allow us to communicate and interact on the Web. The easiest ay to do that is to use a computer to visit a website, but think about the enormous amount of possibilities we have via email, wireless networks, TV and the Web 3.0. Read the rest of this entry »