Now in this post I want to talk about Social Commerce. 

 Social Commerce is a buzz, evoking a fusion of Social Media and  E-commerce.  Social Commerce  is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.

On the web we find different definitions of Social Commerce, I write here some of these:

“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)

“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)

But what are the reasons for doing Social commerce?

Fumi Matsumoto CTO of Allurent, the company market leader in powering superior online shopping experiences, in the E-commerce Times talk about social commerce, that offers 7 reasons for doing it. http://www.ecommercetimes.com/story/68744.html.

I briefly write here what are these reasons that Matsumoto consider important for doing Social Commerce:

1) Your customer are increasingly spending time.                                                                                                     

2) Shopping is often a social activity and people will want to shop online in the same way.

3)Peer validation that is built into social commerce, and for many shoppers it’s important.

4)Produce discovery is more fun and encourage to impulse purchase when in a social context.

5) If we don’t have presence on social media,your competitors will take illegal the social bran mind-share.

6) Social it’s the mosre cost-effective way to capture traffic and market reach.

7)Social media gives you the ability to extract data and obtain market intelligence more effectively.