In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce. 

Now in this post I want to talk about Social Commerce. 

 Social Commerce is a buzz, evoking a fusion of Social Media and  E-commerce.  Social Commerce  is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.

On the web we find different definitions of Social Commerce, I write here some of these:

“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)

“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)

But what are the reasons for doing Social commerce? Read the rest of this entry »