I love the APPLE STORE! (how to manage customers expectations)

I am a geek, I really believe I am a geek. So, when the last version of Mac OSX (Snow Leopard) came out, I could not wait for it to arrive to the nearby shop and I ordered it on the Apple Store.

What I wanted was an easily accessible website, fast delivery and low delivery costs. And Apple was able to make me and happy customer (again!). Read the rest of this entry »

Digital Holidays!

Today, when I have to plan my holidays I use Internet more and more. As you know, it’s a very efficient tool if you want to organize everything by yourself!

  • If I need to book an accommodation where I can spend my holidays, I used many search portals dealing with houses. I gave more weight to the houses with a positive feedback and I’m always careful to avoid fake.
  • If I need to book a room in a hotel I just use Google and I look for different accommodation or I just book directly to the website of the hotel (if I already know where I want to stay).
  • I use Google Maps for the review of the location and holiday resort where I want to go.
  • I use Google Image to look for the best places that I can visit (beaches, cities etc…)
  • I always consult websites like “Tripadvisor” or “Turisti per Caso” to read the suggestion of the other tourists that have already been in that place. I take note of the restaurants, hotels, transportation means, museums etc, they suggest going!
  • I use Google Maps or Via Michelin to know the prices and distances between my city and the location where I want to go.
  • I weekly have a look to the websites of low cost airlines companies to find special offer or discount.

These are only some of the websites that I use when I’m planning my holidays. I can say for sure that Internet has significantly changed the way we travel and the behavior of each consumer.

On the other side of the fence: failure in digital marketing

In this post I would like to share with you some of the thoughts I had last night.

I was thinking about the successful and unsuccessful marketing experiences online.

I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool. Read the rest of this entry »