The site Pingdom did a survey in which showed that 16 out of 19, about 84%,  of the most popular social sites have more women populating them than men. The site argue that the more popular sites including Facebook and Twitter have more women than men.

Here’s a chart with the male/female ratio for each site:

Is it strange? I don’t think. The women really are better communicators, in fact, the data indicates that they work more at it.

What does it means? If you are in business or designing messages for social media, you might want to start focusing your messages better. Given the different online shopping styles of men and women is important.

 It’s important to consider that men have  only one mission on the web while women expand their mission. In fact, if men are out to research the best digital camera or the best shirt, they’re not doing much else.

But women are interested in a digital camera, they’re looking at clothes for their kids, they’re thinking about what they’re doing that weekend and if they need to pick something up for their husbands.

This means that e-retailers need to design site navigation to facilitate this. A site should also allow women shoppers to move easily between product and category. The product page needs to allow depth of product information for men, while allowing women to scan that product information and easily move on.

To reach both men and women, it’s “really critical” for an online store.

Focus the messages, design and offers are the keys of success.