Digital Consumer Behavior

Merry Christmas!

simoriga — Tue, 15 Dec 2009 17:56:42 +0000

Christmas presents…

simoriga — Sun, 13 Dec 2009 10:42:08 +0000

I would like to share with you one of my favourite website. I really love it and I believe I’m going to order some christmas presents there.

Have a look at:

www.thinkgeek.com

If I could, I would buy EVERYTHING!!! I love those nerdy gadgets, the glowing tshirt, and all those things taht would make me a real geek.

The only thing I really don’t appreciate of that website, is the delivery time.

It takes 3 weeks to have a tshirt delivered in Europe from that website. If I order something now, I’m not sure I will have it under my Christmas tree before the holidays!!!

In addition to this, import taxes are always very high. Grrrrrrrrrrr!!!

I want to move to the United States just to have the Motherboard Christmas ornaments!!!

Social Network Time

bertocarl — Tue, 08 Dec 2009 16:21:08 +0000

The fast adoption of Social Media over the last couple of years has left many organisations in something of a spin; something that was at first dismissed as the preserve of the young and has become an unavoidable key component of mainstream communications.
With this recognition has come the need to better understand and manage the use of social media by organisations – including charities and other non-profits – leading to the desire to develop social media guidelines to help ensure that everyone across an organisation works together to get the most from this new technology. However, this is not as easy as it might sound.
Well, one very useful place to start is Chris Boudreaux’s Social Media Governance website (www.socialmediagovernance.com), where he has very helpfully links to social media guidelines from over 70 different organisations – including the American Red Cross and Easter Seals, as well as a diverse range of other corporate and public sector organisations.
Check it and tell me what do you think about that!!|

While the very organisation-specific nature of Social Media usage means that it’s unlikely you’ll find an exact fit for your own guidelines – reading how others have approached the same challenge should certainly help you set off in the right direction.

World Map Of Social Network (2)

bertocarl — Tue, 08 Dec 2009 16:05:52 +0000

Many things are enhanced from the previous post about the World Map of Social Network:
1.Facebook has almost colonized Europe and it is extending its domination with more than 200 millions users
- QQ, leader in China, is the largest social network of the world (300 millions active accounts)
- MySpace lost its leadership almost everywhere
- V Kontakte is the most popular in Russian territories
- Orkut is strong in India and Brazil
- Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania
- Odnoklassniki is strong in some former territories of the Soviet Union
- Maktoob is the most important Arab community/portal

World Map Of Social Network

bertocarl — Tue, 08 Dec 2009 15:45:49 +0000

world map of social network

Security issue

bertocarl — Tue, 08 Dec 2009 15:38:30 +0000

Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. Encryption is the primary method for implementing privacy policies.

Recently some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out.

However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs.Another major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands, as for example Amazon and eBay, and by leveraging merchant/feedback rating systems and e-commerce bonding solutions.

All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and services. Additionally, the major online payment mechanisms (credit cards, GoogleCheckout, etc.) have also provided final buyer protection systems to address problems if they actually do occur.

From my point of view I usually do not like to buy on-line. I really prefer to walk around some shops, try things, get in touch with what I am interested in and get involved in it. The only things that I have bought are some books from Amazon and AbeBooks, which I needed for my studies. Am I outmode???

9 Tips for Success in Digital Marketing by Tim Martin

simoriga — Sun, 06 Dec 2009 12:16:58 +0000

9 Tips for Success in Digital Marketing by Tim Martin

Have a look at this video

some videos!!

fedetrev — Sun, 06 Dec 2009 12:02:49 +0000

Hello everybody!

Have a look to these video to learn more about digital consumer behavior. You jsut have to click on the link you find in the list below:

Digital consumers are full speed ahead

The slowdown wi ll fuel online growth

Follow consumers online to get more bang for your marketing buck

Pink web!

bedonic — Sun, 06 Dec 2009 10:55:53 +0000

The site Pingdom did a survey in which showed that 16 out of 19, about 84%, of the most popular social sites have more women populating them than men. The site argue that the more popular sites including Facebook and Twitter have more women than men.

Here’s a chart with the male/female ratio for each site:

Is it strange? I don’t think. The women really are better communicators, in fact, the data indicates that they work more at it.

What does it means? If you are in business or designing messages for social media, you might want to start focusing your messages better. Given the different online shopping styles of men and women is important.

It’s important to consider that men have only one mission on the web while women expand their mission. In fact, if men are out to research the best digital camera or the best shirt, they’re not doing much else.

But women are interested in a digital camera, they’re looking at clothes for their kids, they’re thinking about what they’re doing that weekend and if they need to pick something up for their husbands.

This means that e-retailers need to design site navigation to facilitate this. A site should also allow women shoppers to move easily between product and category. The product page needs to allow depth of product information for men, while allowing women to scan that product information and easily move on.

To reach both men and women, it’s “really critical” for an online store.

Focus the messages, design and offers are the keys of success.

I love the APPLE STORE! (how to manage customers expectations)

simoriga — Sun, 06 Dec 2009 09:00:22 +0000

I am a geek, I really believe I am a geek. So, when the last version of Mac OSX (Snow Leopard) came out, I could not wait for it to arrive to the nearby shop and I ordered it on the Apple Store.

What I wanted was an easily accessible website, fast delivery and low delivery costs. And Apple was able to make me and happy customer (again!).

The process of purchase was very easy, I accessed Apple website, I choose the item I wanted, I paid with my credit card, and that’s it, the order was placed! Apple sent me a confirmation email where it waas stated that the delivery time was approximately 7 working days.

To my surprise, 3 days later I had my Snow Leopard copy in the mailbox! How was it possible? I don’t know, but I was astonished by Apple’s quick delivery!

If we want to apply the principles of digital marketing to this situation, Apple was able to manage my expectations successfully. I believe Apple knows well what ecustomers want and what they need, and they are able to deliver a service which met my expectations and did not leave me disappointed. In this way Apple is one the path of making me a loyal customer, a customer even more in love with that brand!