Marketing Smile
Theoretical Corner
Social Commerce: some reasons for doing it.
Dec 3rd
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.
On the web we find different definitions of Social Commerce, I write here some of these:
“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)
“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)
But what are the reasons for doing Social commerce? Read the rest of this entry »
Digital marketing definition
Nov 21st
As we have already said in the previous posts, there is a clear definition of Digital Marketing:
“Applying digital technologies which form online channels to market to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through recognizing the strategic importance of digital technologies and developing a planned approach to improve customer knowledge, then delivering integrated target communications and online services that match their individual needs” (www.theidm.com)
In this post we what to analyses this definition in details:
Digital technologies: a lot of people have access to the Internet; there are a lot of platforms and communication tools that allow us to communicate and interact on the Web. The easiest ay to do that is to use a computer to visit a website, but think about the enormous amount of possibilities we have via email, wireless networks, TV and the Web 3.0. Read the rest of this entry »
Digital WHAT???
Nov 21st
As far as I can guess, I think you are reading this blog because you are connected to the Internet. I believe you have a computer and that you use it very often to surf, to look for information or just to waste a considerable amount of your spare time.
Being connected to the Internet is now everyday stuff. In western societies it is almost impossible to live “unplugged”. Everybody has easy access to the Net and has become familiar with the possibilities we are offered by the virtual world.
Marketers are not aliens, in the sense that they perfectly know how to exploit the usage of the Internet and other mean of communication in order to get their final objective (sales!). Read the rest of this entry »