Marketing Smile
Communities and Social Networks
Advantages of “Virtual” discounts of famous brands
Dec 3rd
In my previous post I’ve introduced to you a brief description of websites like Privalia or BuyVip that deal with online sales of famous brands.
Here I just want to list the most important advantages that companies can obtain using this type of online sales:
1. It’s a strategy that allows quick and profitable monetization of stocks: the margins, in fact, are quite high, certainly higher than those achievable by other methods of management of stocks
2. Opportunity to reach a greater amount of consumers that don’t have the possibility to buy the specific product through the usual channels. In fact there are consumers that have difficulty in finding designer clothes or luxury brands or just find them at higher prices.
3. No overlap with the traditional distribution network, thanks to the very short duration of the campaign without damaging the image of the brand. Read the rest of this entry »
“Virtual” discounts of famous brand
Dec 3rd
Online sales are a new opportunity for companies to monetize inventory without damage their personal image.
The strategy used by websites like BuyVip and Privalia is simple: they send a warning e-mail in advance to the potential buyer (consumer that has already subscribed himself to the website). They advise that the next day at a specific hour they will begin selling a set of proposals brands (very famous brands) at a discount, ranging from 30 to 70%, since these inventories may be part of a previous season. The short duration of offers, from a minimum of two to a maximum of five days, along with the discount benefit, play a decisive role stimulating emotional purchase and impulse: you can buy the object of desire just with a click of the mouse, and within ten days the merchandise you bought will come to your home. The product, in fact, is taken directly from the supplier (this also allows considerable savings for the client), conveyed in the stores of the website, packaged and then shipped by courier. Read the rest of this entry »
Social Commerce: some reasons for doing it.
Dec 3rd
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. Some examples of social commerce are user ratings and reviews, social networking tools, online stores in social networking and social shopping,as mentioned before.
On the web we find different definitions of Social Commerce, I write here some of these:
“social commerce enabling consumers to browse,view and add products to a shopping cart, within the context of a social site,like Facebook or a blog.” Fumi Matsumoto (Allurent)
“social commerce connect and foster active partecipation with customers to help improve your customer experience,includinf ratings and reviews,blogs as well as forums and communities”. (IBM)
But what are the reasons for doing Social commerce? Read the rest of this entry »