Marketing Smile
Direct Marketing
“Virtual” discounts of famous brand
Dec 3rd
Online sales are a new opportunity for companies to monetize inventory without damage their personal image.
The strategy used by websites like BuyVip and Privalia is simple: they send a warning e-mail in advance to the potential buyer (consumer that has already subscribed himself to the website). They advise that the next day at a specific hour they will begin selling a set of proposals brands (very famous brands) at a discount, ranging from 30 to 70%, since these inventories may be part of a previous season. The short duration of offers, from a minimum of two to a maximum of five days, along with the discount benefit, play a decisive role stimulating emotional purchase and impulse: you can buy the object of desire just with a click of the mouse, and within ten days the merchandise you bought will come to your home. The product, in fact, is taken directly from the supplier (this also allows considerable savings for the client), conveyed in the stores of the website, packaged and then shipped by courier. Read the rest of this entry »
Social Network Marketing
Dec 1st
Social network marketing has brought media to a global audience. Its interactive nature is a great quality of the medium. Internet marketing ties together creative and technical aspects from design, development, advertising, and sales. It is relatively cheap and companies can reach a broad audience for a relative small traditional advertising budget and therefore businesses can bring results quickly.
Marketers can in fact measure statistics easily and inexpensively. They can determine which messages or offerings are more appealing to the audience through different methods: pay per impression, pay per click, pay per play… and so on. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Read the rest of this entry »
Equipped to meet digital consumer needs.
Nov 30th
In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that companies meet their needs and create trust and commitment with these digital consumers.
But my question is: all the companies are equipped to meet the digital consumer needs?!
Recently, IBM Global Business Services’ Media and entertainment and IBM Institute for Business Value developed a global study. Read the rest of this entry »