Marketing Smile
Digital Consumer Behavior
Pink web!
Dec 6th
The site Pingdom did a survey in which showed that 16 out of 19, about 84%, of the most popular social sites have more women populating them than men. The site argue that the more popular sites including Facebook and Twitter have more women than men.
Here’s a chart with the male/female ratio for each site:
Is it strange? I don’t think. The women really are better communicators, in fact, the data indicates that they work more at it.
What does it means? If you are in business or designing messages for social media, you might want to start focusing your messages better. Given the different online shopping styles of men and women is important.
It’s important to consider that men have only one mission on the web while women expand their mission. In fact, if men are out to research the best digital camera or the best shirt, they’re not doing much else.
But women are interested in a digital camera, they’re looking at clothes for their kids, they’re thinking about what they’re doing that weekend and if they need to pick something up for their husbands.
This means that e-retailers need to design site navigation to facilitate this. A site should also allow women shoppers to move easily between product and category. The product page needs to allow depth of product information for men, while allowing women to scan that product information and easily move on.
To reach both men and women, it’s “really critical” for an online store.
Focus the messages, design and offers are the keys of success.
I love the APPLE STORE! (how to manage customers expectations)
Dec 6th
I am a geek, I really believe I am a geek. So, when the last version of Mac OSX (Snow Leopard) came out, I could not wait for it to arrive to the nearby shop and I ordered it on the Apple Store.
What I wanted was an easily accessible website, fast delivery and low delivery costs. And Apple was able to make me and happy customer (again!). Read the rest of this entry »
Digital Holidays!
Dec 5th
Today, when I have to plan my holidays I use Internet more and more. As you know, it’s a very efficient tool if you want to organize everything by yourself!
- If I need to book an accommodation where I can spend my holidays, I used many search portals dealing with houses. I gave more weight to the houses with a positive feedback and I’m always careful to avoid fake.
- If I need to book a room in a hotel I just use Google and I look for different accommodation or I just book directly to the website of the hotel (if I already know where I want to stay).
- I use Google Maps for the review of the location and holiday resort where I want to go.
- I use Google Image to look for the best places that I can visit (beaches, cities etc…)
- I always consult websites like “Tripadvisor” or “Turisti per Caso” to read the suggestion of the other tourists that have already been in that place. I take note of the restaurants, hotels, transportation means, museums etc, they suggest going!
- I use Google Maps or Via Michelin to know the prices and distances between my city and the location where I want to go.
- I weekly have a look to the websites of low cost airlines companies to find special offer or discount.
These are only some of the websites that I use when I’m planning my holidays. I can say for sure that Internet has significantly changed the way we travel and the behavior of each consumer.