Marketing Smile
simoriga
Posts by simoriga
I love the APPLE STORE! (how to manage customers expectations)
December 6, 2009 - 10:00
Tags: apple, apple store, expectations, loyal customer, loyalty, snow leopard
Posted in Digital Consumer Behavior, E-commerce | No comments
I am a geek, I really believe I am a geek. So, when the last version of Mac OSX (Snow Leopard) came out, I could not wait for it to arrive to the nearby shop and I ordered it on the Apple Store.
What I wanted was an easily accessible website, fast delivery and low delivery [...]
On the other side of the fence: failure in digital marketing
December 4, 2009 - 21:00
Tags: digital marketing, emarketing, failure
Posted in E-commerce, Online Advertising | No comments
In this post I would like to share with you some of the thoughts I had last night.
I was thinking about the successful and unsuccessful marketing experiences online.
I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool.
Reverse Mixed-Mode Buying???
December 2, 2009 - 19:06
Tags: amazon, ebay, mixed-mode, mixed-mode selling, purchase online, save money, shoes, vans
Posted in Digital Consumer Behavior, E-commerce | No comments
I have been using the Internet a lot to purchase several things. I buy books from Amazon.com, I buy stuff on ebay… and I’m always quite happy with the things I buy.
Sometimes it can also happen that I see something interesting on the Internet and then I decide to go shopping downtown to look for [...]