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fedetrev
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Posts by fedetrev
“Virtual” discounts of famous brand
December 3, 2009 - 17:53
Tags: E-commerce, luxory brand, virtual discount
Posted in Communities and Social Networks, Digital Consumer Behavior, Direct Marketing, E-commerce, Online Advertising | No comments
Online sales are a new opportunity for companies to monetize inventory without damage their personal image.
The strategy used by websites like BuyVip and Privalia is simple: they send a warning e-mail in advance to the potential buyer (consumer that has already subscribed himself to the website). They advise that the next day at a specific [...]
Fears about online fraud
December 3, 2009 - 13:18
Tags: credit card protection, CV2, online fraud, password, protection systems, sms, x-pay
Posted in Digital Consumer Behavior, E-commerce | 2 comments
I would like to share with you some issues pointed out in an article that I recently read in “CorriereEconomia”, an Italian newspaper (November 9, 2009).
In this article the journalist underlines that the fears for chance of encountering fraud in the virtual world are common among consumers. He shows different protection systems that every consumer [...]
Companies are increasing the consumers’ likelihood of making a purchase
December 3, 2009 - 11:40
Tags: customer retention, E-commerce, purchase online
Posted in Communities and Social Networks, Digital Consumer Behavior, E-commerce | No comments
Today, thanks to Internet, companies have a great possibility to make their products available worldwide and to reach as much consumers as possible. Using blogs, chat rooms, video, social networking website companies can create and maintain a relationship with their consumers and they can interact with them sharing their opinion, suggestions, complaints etc…
Every consumer relies [...]