alecap

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Posts by alecap

Social Commerce: some reasons for doing it.

December 3, 2009 - 17:18

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Posted in Communities and Social Networks, E-commerce, Social commerce, Theoretical Corner | No comments

In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce. 
Now in this post I want to talk about Social Commerce. 
 Social Commerce is a buzz, evoking a fusion of Social Media and  E-commerce.  Social Commerce  is a subset of electronic commerce that employs social media tools to assist online buying and selling. [...]

Social Networks are changing consumer behavior.

December 1, 2009 - 00:15

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Posted in Communities and Social Networks, Digital Consumer Behavior, E-commerce | No comments

 
Nowadays in each moments and everywhere, we go online and in few seconds we find whatever you want and we need.  Each online consumers is comfortable with search engines and they use it to search a lot of various information.
Most of us use Internet, for example, to find information about flights and for booking online tickets. [...]

Equipped to meet digital consumer needs.

November 30, 2009 - 20:20

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Posted in Communities and Social Networks, Digital Consumer Behavior, Direct Marketing | No comments

In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that  companies meet their needs and create trust and commitment with these digital consumers.
But my question is: all the companies are equipped to [...]