Marketing Smile
The dirty secret of e-commerce world
The main problems strongly related with e-commerce are the falsification of web sites and issue concerning private treatment. These have become major risk factors especially for small businesses.
Many companies that have developed their own business through web site have experienced the threat of software piracy that contributes to a negative approach for consumers.
From the profits point of view hacking involves a substantial lost of revenue, for example the voluntarily shutting down of the site, due to the lost of valued customers and consequently missing of market share.
Companies have to react in a consistent way and the only solution possible seems to be an extensive overhaul of the site using different software or a full upgrade to the latest version of the security programs used. The impact of the hacking is considerable. Hackers can break into servers through Web applications and steal customer credit card information, or worse. Hackers stealing your customers’ credit card information is bad enough, but it is not the worst. Clever hackers could also take control of your Web site or servers and use them to sell illegal merchandise or mount attacks on other sites.
In the worlds of hacking the most well-know techniques are the “cross-site scripting”, that allows the collection of consumer’s data when they do an order through a website ignoring the hacker attack in progress.
This procedure is a little part of credit card defraud that beginning with this step of collecting data and finish with the physical cloned card.
Another techniques widely used is SQL injection hacking, in this case the perpetrator goes to a merchant site and inputs special character sequences in the User Name and Password fields. A vulnerable SQL-based application on the server interprets them as commands rather than simple data input. One character string, for example, tells the software to accept as valid all user names and passwords entered from that point on.
Nowadays companies have integrated departments specialized to scan every possible enemy deriving from hacking attack, obviously these engrave on the company assets and sometimes the personal employed are directly recruit from the hacking environments.
With the continuous technology improvement could companies better safeguard their private information and protect their customers???
December 4, 2009 - 13:40
bella lì, Maccio style!
December 4, 2009 - 14:20
go back to square markets! and pay with cash! speciale!
December 4, 2009 - 18:13
Good blog, you should also write something about monetization 2.0: affiliation, performance based marketing.
http://www.zanox.it