Social Networks are changing consumer behavior.

Nowadays in each moments and everywhere, we go online and in few seconds we find whatever you want and we need.  Each online consumers is comfortable with search engines and they use it to search a lot of various information.

Most of us use Internet, for example, to find information about flights and for booking online tickets. Travelers use search engines to purchase travel arrangements, 82% of online consumers buy airline tickets and 67% book overnight accommodations ( source: travel industry association of America).

People book online for a wide range of reasons: one of these is that in a busy lifestyle, they save time staying  comfortable sit down in their home and because online it’s possible to see different opinions and reviews of different users or buyers. In this way online customers have a list of advantages and disadvantages about a product or a service before and if they decide to buy.

The arrival of web 2.0 and social networks change the way of communication in the web: there is an interaction between users through a 2 way medium, where people share experience, ask questions, collaborate and participate.

Through the social network ( ex: Facebook, Twitter, My Space, You Tube) traditional word of mouth is enhanced and more convenient, experience and comments can’t be erased and unshackled from time. In these social network search meets social: all experience and opinion of users are available; good experience are amplified and bad experience remain. Listen different experiences is a way to learn, added value and for create interesting contents for new and potential online customers.