Social Network Marketing

Social network marketing has brought media to a global audience. Its interactive nature is a great quality of the medium. Internet marketing ties together creative and technical aspects from design, development, advertising, and sales. It is relatively cheap and companies can reach a broad audience for a relative small traditional advertising budget and therefore businesses can bring results quickly.

Marketers can in fact measure statistics easily and inexpensively. They can determine which messages or offerings are more appealing to the audience through different methods: pay per impression, pay per click, pay per play… and so on. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising. But on the other hand social network marketing requires customers to use newer technologies rather than traditional media.

Even though the great diffusion of internet and many networks that nowadays are more and more conditioning our lives, a big mistrust is always present.
So how the traditional consumer can be really involved in these kinds of promotion? And how the mistrust of doubtful consumers can be overcome?