I love the APPLE STORE! (how to manage customers expectations)

I am a geek, I really believe I am a geek. So, when the last version of Mac OSX (Snow Leopard) came out, I could not wait for it to arrive to the nearby shop and I ordered it on the Apple Store.

What I wanted was an easily accessible website, fast delivery and low delivery costs. And Apple was able to make me and happy customer (again!).

The process of purchase was very easy, I accessed Apple website, I choose the item I wanted, I paid with my credit card, and that’s it, the order was placed! Apple sent me a confirmation email where it waas stated that the delivery time was approximately 7 working days.

To my surprise, 3 days later I had my Snow Leopard copy in the mailbox! How was it possible? I don’t know, but I was astonished by Apple’s quick delivery!

If we want to apply the principles of digital marketing to this situation, Apple was able to manage my expectations successfully. I believe Apple knows well what ecustomers want and what they need, and they are able to deliver a service which met my expectations and did not leave me disappointed. In this way Apple is one the path of making me a loyal customer, a customer even more in love with that brand!