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Digital Holidays!
Today, when I have to plan my holidays I use Internet more and more. As you know, it’s a very efficient tool if you want to organize everything by yourself!
- If I need to book an accommodation where I can spend my holidays, I used many search portals dealing with houses. I gave more weight to the houses with a positive feedback and I’m always careful to avoid fake.
- If I need to book a room in a hotel I just use Google and I look for different accommodation or I just book directly to the website of the hotel (if I already know where I want to stay).
- I use Google Maps for the review of the location and holiday resort where I want to go.
- I use Google Image to look for the best places that I can visit (beaches, cities etc…)
- I always consult websites like “Tripadvisor” or “Turisti per Caso” to read the suggestion of the other tourists that have already been in that place. I take note of the restaurants, hotels, transportation means, museums etc, they suggest going!
- I use Google Maps or Via Michelin to know the prices and distances between my city and the location where I want to go.
- I weekly have a look to the websites of low cost airlines companies to find special offer or discount.
These are only some of the websites that I use when I’m planning my holidays. I can say for sure that Internet has significantly changed the way we travel and the behavior of each consumer.
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Security issue
December 8, 2009 - 16:38
Tags: abebooks, amazon, credit cards, database, E-commerce, ebay, privacy policies, security
Posted in Digital Consumer Behavior, E-commerce | 1 comment
Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. Encryption is the primary method for implementing privacy policies.
Recently some companies that do business online have been caught giving [...]
some videos!!
December 6, 2009 - 13:02
Tags: digital marketing, E-commerce, Online Advertising, online mass market, online shoppers
Posted in Digital Consumer Behavior, Direct Marketing, E-commerce | No comments
Hello everybody!
Have a look to these video to learn more about digital consumer behavior. You jsut have to click on the link you find in the list below:
Digital consumers are full speed ahead
The slowdown will fuel online growth
Follow consumers online to get more bang for your marketing buck
Share and Enjoy:
Pink web!
December 6, 2009 - 11:55
Tags: E-commerce, lifestyle, social media, women
Posted in Digital Consumer Behavior, E-commerce | 1 comment
The site Pingdom did a survey in which showed that 16 out of 19, about 84%, of the most popular social sites have more women populating them than men. The site argue that the more popular sites including Facebook and Twitter have more women than men.
Here’s a chart with the male/female ratio for each site:
Is [...]
The dirty secret of e-commerce world
December 3, 2009 - 22:57
Tags: credit card protection, E-commerce, falsification, hacking, risk factor, security
Posted in E-commerce | 3 comments
The main problems strongly related with e-commerce are the falsification of web sites and issue concerning private treatment. These have become major risk factors especially for small businesses.
Many companies that have developed their own business through web site have experienced the threat of software piracy that contributes to a negative approach for consumers.
From the profits [...]
“Virtual” discounts of famous brand
December 3, 2009 - 17:53
Tags: E-commerce, luxory brand, virtual discount
Posted in Communities and Social Networks, Digital Consumer Behavior, Direct Marketing, E-commerce, Online Advertising | No comments
Online sales are a new opportunity for companies to monetize inventory without damage their personal image.
The strategy used by websites like BuyVip and Privalia is simple: they send a warning e-mail in advance to the potential buyer (consumer that has already subscribed himself to the website). They advise that the next day at a specific [...]
Social Commerce: some reasons for doing it.
December 3, 2009 - 17:18
Tags: allurent, Communities and Social Networks, E-commerce, E-commerce Times, online customer, purchase online, Social commerce, social networking
Posted in Communities and Social Networks, E-commerce, Social commerce, Theoretical Corner | No comments
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. [...]
Companies are increasing the consumers’ likelihood of making a purchase
December 3, 2009 - 11:40
Tags: customer retention, E-commerce, purchase online
Posted in Communities and Social Networks, Digital Consumer Behavior, E-commerce | No comments
Today, thanks to Internet, companies have a great possibility to make their products available worldwide and to reach as much consumers as possible. Using blogs, chat rooms, video, social networking website companies can create and maintain a relationship with their consumers and they can interact with them sharing their opinion, suggestions, complaints etc…
Every consumer relies [...]
The power of online word-of-mouth
December 3, 2009 - 11:39
Tags: consumer behavior, digital marketing failure, E-commerce, e-marketing credibility, online word-of-mouth
Posted in Communities and Social Networks, Digital Consumer Behavior | No comments
Simona, I agree with you that today there are many cases of digital marketing failure.
I think the real problem is that companies are not always aware of the power of online word-of mouth. Consumers today have the possibility to convey and share their opinion with other people about products or services they have bought online. [...]
Social Networks are changing consumer behavior.
December 1, 2009 - 00:15
Tags: communication, consumer behavior, E-commerce, online customer, social networking
Posted in Communities and Social Networks, Digital Consumer Behavior, E-commerce | No comments
Nowadays in each moments and everywhere, we go online and in few seconds we find whatever you want and we need. Each online consumers is comfortable with search engines and they use it to search a lot of various information.
Most of us use Internet, for example, to find information about flights and for booking online tickets. [...]
Why do we buy online? the 3 factors
November 24, 2009 - 15:30
Tags: bricks-and-mortar, consumer behavior, E-commerce, local store, price, trust
Posted in E-commerce | No comments
Often companies start their e-store thinking that customers will come and buy, because there are billions of people surfing online everyday. That is not true.
As customers, when we decide to buy online, we do it because of some important factors:
We buy online, because we often have a wide range of products available. We can choose [...]
December 6, 2009 - 13:00
Have you ever tried Expedia.com ? It is cheap and it has a lot of offers
You just enter you destination and, if you are happy with what the website offers you, you pay and you get the tickets in your mailbox in a few days!
December 8, 2009 - 17:15
Great! Every summer I go with my friend Tony Lametta and the Baranzate crew in Riccione: we book camping through Expedia.
Via Michelin is very useful for our road trip as Booster is not allowed on the highway.
Thanks fede see you at Bar Schiaffeggio!