Marketing Smile
some videos!!
Hello everybody!
Have a look to these video to learn more about digital consumer behavior. You jsut have to click on the link you find in the list below:
Digital consumers are full speed ahead
The slowdown will fuel online growth
Follow consumers online to get more bang for your marketing buck
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Security issue
December 8, 2009 - 16:38
Tags: abebooks, amazon, credit cards, database, E-commerce, ebay, privacy policies, security
Posted in Digital Consumer Behavior, E-commerce | 1 comment
Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. Encryption is the primary method for implementing privacy policies.
Recently some companies that do business online have been caught giving [...]
Pink web!
December 6, 2009 - 11:55
Tags: E-commerce, lifestyle, social media, women
Posted in Digital Consumer Behavior, E-commerce | 1 comment
The site Pingdom did a survey in which showed that 16 out of 19, about 84%, of the most popular social sites have more women populating them than men. The site argue that the more popular sites including Facebook and Twitter have more women than men.
Here’s a chart with the male/female ratio for each site:
Is [...]
Digital Holidays!
December 5, 2009 - 16:13
Tags: Digital Consumer Behavior, digital holidays, E-commerce
Posted in Digital Consumer Behavior, E-commerce | 2 comments
Today, when I have to plan my holidays I use Internet more and more. As you know, it’s a very efficient tool if you want to organize everything by yourself!
If I need to book an accommodation where I can spend my holidays, I used many search portals dealing with houses. I gave more weight to [...]
On the other side of the fence: failure in digital marketing
December 4, 2009 - 21:00
Tags: digital marketing, emarketing, failure
Posted in E-commerce, Online Advertising | No comments
In this post I would like to share with you some of the thoughts I had last night.
I was thinking about the successful and unsuccessful marketing experiences online.
I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool.
There are a lot of companies that have [...]
The dirty secret of e-commerce world
December 3, 2009 - 22:57
Tags: credit card protection, E-commerce, falsification, hacking, risk factor, security
Posted in E-commerce | 3 comments
The main problems strongly related with e-commerce are the falsification of web sites and issue concerning private treatment. These have become major risk factors especially for small businesses.
Many companies that have developed their own business through web site have experienced the threat of software piracy that contributes to a negative approach for consumers.
From the profits [...]
“Virtual” discounts of famous brand
December 3, 2009 - 17:53
Tags: E-commerce, luxory brand, virtual discount
Posted in Communities and Social Networks, Digital Consumer Behavior, Direct Marketing, E-commerce, Online Advertising | No comments
Online sales are a new opportunity for companies to monetize inventory without damage their personal image.
The strategy used by websites like BuyVip and Privalia is simple: they send a warning e-mail in advance to the potential buyer (consumer that has already subscribed himself to the website). They advise that the next day at a specific [...]
Social Commerce: some reasons for doing it.
December 3, 2009 - 17:18
Tags: allurent, Communities and Social Networks, E-commerce, E-commerce Times, online customer, purchase online, Social commerce, social networking
Posted in Communities and Social Networks, E-commerce, Social commerce, Theoretical Corner | No comments
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. [...]
Companies are increasing the consumers’ likelihood of making a purchase
December 3, 2009 - 11:40
Tags: customer retention, E-commerce, purchase online
Posted in Communities and Social Networks, Digital Consumer Behavior, E-commerce | No comments
Today, thanks to Internet, companies have a great possibility to make their products available worldwide and to reach as much consumers as possible. Using blogs, chat rooms, video, social networking website companies can create and maintain a relationship with their consumers and they can interact with them sharing their opinion, suggestions, complaints etc…
Every consumer relies [...]
The power of online word-of-mouth
December 3, 2009 - 11:39
Tags: consumer behavior, digital marketing failure, E-commerce, e-marketing credibility, online word-of-mouth
Posted in Communities and Social Networks, Digital Consumer Behavior | No comments
Simona, I agree with you that today there are many cases of digital marketing failure.
I think the real problem is that companies are not always aware of the power of online word-of mouth. Consumers today have the possibility to convey and share their opinion with other people about products or services they have bought online. [...]
Social Network Marketing
December 1, 2009 - 23:24
Tags: Communities and Social Networks, e marketing, Online Advertising
Posted in Communities and Social Networks, Direct Marketing, Online Advertising, Social commerce | No comments
Social network marketing has brought media to a global audience. Its interactive nature is a great quality of the medium. Internet marketing ties together creative and technical aspects from design, development, advertising, and sales. It is relatively cheap and companies can reach a broad audience for a relative small traditional advertising budget and therefore businesses [...]