Marketing Smile
Welcome to our blog!
We are a group of 7 students studying Marketing and Corporate Communication. We are aged 23 to 25 and we currently study at the university of Lugano, a beautiful city in the Italian-speaking side of Switzerland.
We are very curious people, we love what we study and we are willing to share with a larger audience the topics we consider to be interesting.
To be more precise, in this blog we will be dealing with what has been called “digital marketing”, sometimes called “e-marketing”. We will be using this blog to express and share with you our thoughts, our experiences and our opinions about everything related to marketing on the Net. We would like to hear your comments and to have suggestions about the topics, too.
Thank you for your attention and stay tuned!
Alessia, Carlotta, Federica, Giorgio, Luca, Nicol, Simona.
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some videos!!
December 6, 2009 - 13:02
Tags: digital marketing, E-commerce, Online Advertising, online mass market, online shoppers
Posted in Digital Consumer Behavior, Direct Marketing, E-commerce | No comments
Hello everybody!
Have a look to these video to learn more about digital consumer behavior. You jsut have to click on the link you find in the list below:
Digital consumers are full speed ahead
The slowdown will fuel online growth
Follow consumers online to get more bang for your marketing buck
Share and Enjoy:
On the other side of the fence: failure in digital marketing
December 4, 2009 - 21:00
Tags: digital marketing, emarketing, failure
Posted in E-commerce, Online Advertising | No comments
In this post I would like to share with you some of the thoughts I had last night.
I was thinking about the successful and unsuccessful marketing experiences online.
I personally believe that many many companies have misunderstood the meaning of digital marketing and they have overestimated this powerful tool.
There are a lot of companies that have [...]
Social Network Marketing
December 1, 2009 - 23:24
Tags: Communities and Social Networks, e marketing, Online Advertising
Posted in Communities and Social Networks, Direct Marketing, Online Advertising, Social commerce | No comments
Social network marketing has brought media to a global audience. Its interactive nature is a great quality of the medium. Internet marketing ties together creative and technical aspects from design, development, advertising, and sales. It is relatively cheap and companies can reach a broad audience for a relative small traditional advertising budget and therefore businesses [...]
Equipped to meet digital consumer needs.
November 30, 2009 - 20:20
Tags: company, consumer behavior, consumer needs, e marketing, social networking
Posted in Communities and Social Networks, Digital Consumer Behavior, Direct Marketing | No comments
In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that companies meet their needs and create trust and commitment with these digital consumers.
But my question is: all the companies are equipped to [...]
Digital marketing definition
November 21, 2009 - 16:03
Tags: communication, customer acquisition, customer retention, digital marketing, digital technology, idm, knowledge, networks, profitable customer, unprofitable customer, web 2.0, web 3.0
Posted in Theoretical Corner | No comments
As we have already said in the previous posts, there is a clear definition of Digital Marketing:
“Applying digital technologies which form online channels to market to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through recognizing the strategic importance of digital technologies and developing a planned approach to improve customer [...]
Digital WHAT???
November 21, 2009 - 16:00
Tags: david siegel, definition, digital marketing, digital marketing council, e marketing, internet, virtual, virtual world
Posted in Theoretical Corner | No comments
As far as I can guess, I think you are reading this blog because you are connected to the Internet. I believe you have a computer and that you use it very often to surf, to look for information or just to waste a considerable amount of your spare time.
Being connected to the Internet is [...]