Marketing Smile
Equipped to meet digital consumer needs.
In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that companies meet their needs and create trust and commitment with these digital consumers.
But my question is: all the companies are equipped to meet the digital consumer needs?!
Recently, IBM Global Business Services’ Media and entertainment and IBM Institute for Business Value developed a global study.
http://www-935.ibm.com/services/us/gbs/bus/html/gbs-beyond-advertising.html?cntxt=a1000401
The study, titled “Beyond Advertising: choosing a strategic path to the digital consumer” indicate that we have different trends emerging lately: consumer adopt new distribution formats and the digital migration of platforms.
Nowadays, consumer adopt with high level of engagement Social Networking tools such as Facebook and Twitter but companies, for reach different segments, have to offer new tailored offers for new platforms. Now social media can be used to address both transaction and brand requirements called “brands-actional” advertising.
Digital consumers today have fast growing and quickly emerging expectations; companies have to clearly choose the right way to deliver information to them and move quickly to become more effective.
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Social Commerce: some reasons for doing it.
December 3, 2009 - 17:18
Tags: allurent, Communities and Social Networks, E-commerce, E-commerce Times, online customer, purchase online, Social commerce, social networking
Posted in Communities and Social Networks, E-commerce, Social commerce, Theoretical Corner | No comments
In a previous post, we talked about Social shopping. Social shopping it’s an example of social commerce.
Now in this post I want to talk about Social Commerce.
Social Commerce is a buzz, evoking a fusion of Social Media and E-commerce. Social Commerce is a subset of electronic commerce that employs social media tools to assist online buying and selling. [...]
The power of online word-of-mouth
December 3, 2009 - 11:39
Tags: consumer behavior, digital marketing failure, E-commerce, e-marketing credibility, online word-of-mouth
Posted in Communities and Social Networks, Digital Consumer Behavior | No comments
Simona, I agree with you that today there are many cases of digital marketing failure.
I think the real problem is that companies are not always aware of the power of online word-of mouth. Consumers today have the possibility to convey and share their opinion with other people about products or services they have bought online. [...]
Social Network Marketing
December 1, 2009 - 23:24
Tags: Communities and Social Networks, e marketing, Online Advertising
Posted in Communities and Social Networks, Direct Marketing, Online Advertising, Social commerce | No comments
Social network marketing has brought media to a global audience. Its interactive nature is a great quality of the medium. Internet marketing ties together creative and technical aspects from design, development, advertising, and sales. It is relatively cheap and companies can reach a broad audience for a relative small traditional advertising budget and therefore businesses [...]
Social Networks are changing consumer behavior.
December 1, 2009 - 00:15
Tags: communication, consumer behavior, E-commerce, online customer, social networking
Posted in Communities and Social Networks, Digital Consumer Behavior, E-commerce | No comments
Nowadays in each moments and everywhere, we go online and in few seconds we find whatever you want and we need. Each online consumers is comfortable with search engines and they use it to search a lot of various information.
Most of us use Internet, for example, to find information about flights and for booking online tickets. [...]
Why do we buy online? the 3 factors
November 24, 2009 - 15:30
Tags: bricks-and-mortar, consumer behavior, E-commerce, local store, price, trust
Posted in E-commerce | No comments
Often companies start their e-store thinking that customers will come and buy, because there are billions of people surfing online everyday. That is not true.
As customers, when we decide to buy online, we do it because of some important factors:
We buy online, because we often have a wide range of products available. We can choose [...]
Digital WHAT???
November 21, 2009 - 16:00
Tags: david siegel, definition, digital marketing, digital marketing council, e marketing, internet, virtual, virtual world
Posted in Theoretical Corner | No comments
As far as I can guess, I think you are reading this blog because you are connected to the Internet. I believe you have a computer and that you use it very often to surf, to look for information or just to waste a considerable amount of your spare time.
Being connected to the Internet is [...]
Welcome to our blog!
November 21, 2009 - 15:57
Tags: corporate communication, digital marketing, e marketing, emarketing, internet marketing, Lugano, Marketing, Switzerland
Posted in Uncategorized | No comments
We are a group of 7 students studying Marketing and Corporate Communication. We are aged 23 to 25 and we currently study at the university of Lugano, a beautiful city in the Italian-speaking side of Switzerland.
We are very curious people, we love what we study and we are willing to share with a larger audience [...]