Marketing Smile
Archive for November, 2009
Equipped to meet digital consumer needs.
Nov 30th
In the last years we have seeing that consumer behaviors are change: people buy not only offline products but with more certainty, they buy online products. Because they do this, it’s important that companies meet their needs and create trust and commitment with these digital consumers.
But my question is: all the companies are equipped to meet the digital consumer needs?!
Recently, IBM Global Business Services’ Media and entertainment and IBM Institute for Business Value developed a global study. Read the rest of this entry »
Why do we buy online? the 3 factors
Nov 24th
An Online Store Frontpage – Foraker.com
Often companies start their e-store thinking that customers will come and buy, because there are billions of people surfing online everyday. That is not true.
As customers, when we decide to buy online, we do it because of some important factors:
We buy online, because we often have a wide range of products available. We can choose between hundreds of products that to basically exactly the same thing. We also usually buy something that is not available in our local store. If the product online is exactly the same as offline, we usually buy it offline, because we can see it, try it, and receive information from the seller. Now three factors come into the decision process: price, time, trust. Read the rest of this entry »
Digital marketing definition
Nov 21st
As we have already said in the previous posts, there is a clear definition of Digital Marketing:
“Applying digital technologies which form online channels to market to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through recognizing the strategic importance of digital technologies and developing a planned approach to improve customer knowledge, then delivering integrated target communications and online services that match their individual needs” (www.theidm.com)
In this post we what to analyses this definition in details:
Digital technologies: a lot of people have access to the Internet; there are a lot of platforms and communication tools that allow us to communicate and interact on the Web. The easiest ay to do that is to use a computer to visit a website, but think about the enormous amount of possibilities we have via email, wireless networks, TV and the Web 3.0. Read the rest of this entry »